Strategic Social Media
The Consistency Corner
The Consistency Corner will show you, a founder dedicated to serving moms, how to use Strategic Social Media Marketing to Market to Moms and increase your Authority as a Mom-Focused Brand.
What to Share (and What to Hold Back) as an Expert Founder
If you've ever hesitated before you hit publish because you were worried you gave away too much, you are not alone. That tension around sharing your expertise online, the fear that if people know...
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Social Media Manager vs Agency vs Fractional Director: How to Choose Marketing Support
You've decided you need marketing support. Maybe you built your business by handling it all yourself, and you've hit the point where you don't have the capacity for it anymore. Maybe you alre...
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What It Actually Takes to Build a Marketing Strategy (My Own Cornerstone Journey)
If you have ever wondered how to create a marketing strategy that actually holds up past January, I want to show you what that process really looks like. This summer I took my own business throug...
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Content Calendar vs Marketing Strategy: What Comes First
I sat down to record this episode, got about ten minutes in, and heard a strange voice in my living room. My husband had come home in the middle of the day without telling me, and he was in there...
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Messaging Before Marketing: A Mom Founder's 20-Year Lesson
Messaging before marketing sounds backwards until you have watched a business owner burn herself out talking to everybody and reaching nobody. I have seen it happen more times than I can count, a...
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What Is a Launch, Really? Rethinking Campaigns for Sustainable Growth
If you have scrolled through your feed this summer and felt a wave of launch FOMO, you are not imagining it. Launch strategy is everywhere right now, and most of what you are hearing was not buil...
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How to Batch Content Without Burning Yourself Out
I spent eight hours making 72 pieces of content in one weekend. That's the number people remember when I tell this story about content batching for founders, but it's not the whole story. So to...
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How to Plan Your Marketing Year Around Your Real Capacity
It's August, and if you're anything like most of the founders I talk to, you're already telling yourself you missed the window for marketing capacity planning this year. You didn't. I planned my ...
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A Founder's Honest Summer Debrief: Capacity, AI FOMO, and Ad Spend Numbers
This was the summer I wrote a 118 page strategy document for my own business. It was also the summer I lost the fight about getting out the door to camp on time more mornings than I want to admit...
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Why Your Marketing Feels Inconsistent (And It Has Nothing to Do With Discipline)
If your marketing feels inconsistent, I want you to hear this before anything else. It is probably not a discipline problem. I talk to founders about this all the time, and the story is almost al...
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