Navigating a Business Rebrand

Navigating a Business Rebrand with LoriAnn Kuntz - Episode 172

In this Team Spotlight episode of The Consistency Corner Podcast, we're sitting down with LoriAnn Kuntz, the owner of the bookkeeping agency, Profit Priority! LoriAnn shares her firsthand experience navigating a rebrand, offering invaluable insights and lessons learned along the way.
Throughout our conversation, LoriAnn emphasizes the importance of aligning personal and business brands, as well as the key role of a strong foundation and its impact on business success and sustainability.
So, whether you're contemplating a rebrand of your own or simply seeking inspiration to elevate your business, this episode is a must-listen!

Click play to listen to this episode in full:

I think the foundation of a brand is coming up with your vision, your mission, your branding words, your values, everything like that.

In this episode, you'll learn:

  • The ins and outs of rebranding, which involves careful consideration of the challenges and benefits, including the need to shift from a personal brand to a team-focused brand.
  • Why back-end changes and systems overhaul are often necessary during a rebrand.
  • How aligning personal and business brands can help create a more authentic and relatable brand identity.
  • The keys to creating a sellable business: including building a strong foundation and focusing on scalability and team empowerment.


A 9-Grid is a curated block of—you guessed it—NINE Instagram posts that explain who you are and what you offer. It is highly stylized in your brand aesthetic, stacked with full captions that do the marketing heavy lifting, and pinned at the top of your grid to captivate everyone who is curious about what you do.

Your custom 9-Grid will allow you to maintain your social media presence, market your business effectively, and still connect with people who find you online. Let me develop a strategy for you that allows you to leave all that behind. Apply today!

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