When Social Media Stops Feeling Good: A Real Talk for Founders Serving Moms
"It just doesn't feel good anymore."
That's what Dr. Gila said when I asked her how social media fits into her business. She's a parenting coach, clinical psychologist, and single mom helping parents raise strong-willed and neurodivergent kids. She's also my client.
And her story? It's one I hear all the time.
If you're a founder of a brand that serves moms, and social media has gone from creative outlet to soul-sucking obligation, this one’s for you.
Social Media Fatigue is Real (and You're Not Broken)
When you started your business, maybe you loved social. You shared wins. Showed your face. Built community. But somewhere between algorithm changes, content calendars, and just one more trending reel, it stopped feeling good.
Dr. Gila put it perfectly: "It takes way more time than I have, and I'm not seeing the results."
She’s not the only one.
Maybe you:
- Used to post with purpose, now you avoid the app
- Hired a VA, but you’re still editing every caption
- Feel like social drains you more than it supports you
Friend, it's not just you. The game has changed.
The Invisible Load of Social Media (Especially for Moms)
Let’s be real. If you’re running a business that serves moms, you’re likely a mom yourself. That means you're:
- Managing a business
- Holding 97% of the household logistics
- And somehow still expected to go viral weekly?
Hard pass.
You don’t need more hustle. You need relief.
Like Dr. Gila said, "One of my top values is authenticity. Posting promotional stuff while the world feels like it's on fire felt wrong."
Yes. THIS.
And that internal friction? It makes content creation even harder.
What If Social Media Had a Job Description?
Here’s a reframe we explored during the episode: what if social media was an employee in your business?
Would you:
- Expect it to attract, nurture, and convert 24/7 without direction?
- Be mad when it didn't perform, even though you never told it what success looks like?
- Fire it, then rehire it every other week?
Of course not.
You'd give it a clear job description. You'd pick its lane. You'd define what success looks like.
Maybe social's job is to nurture your audience while you grow visibility through podcast interviews or collaborations.
Maybe it's to be your digital brochure with a strong 9-grid and occasional stories.
Maybe it's time to delegate it entirely, so you can focus on bigger moves.
Whatever it is—define it. Then show up accordingly.
The Strategy That Stops the Spiral
Here's a simple exercise I walk clients through:
- What do you want social media to DO for your business right now?
- Attract new leads?
- Nurture your audience?
- Convert followers to buyers?
- What platforms actually make sense based on your audience and capacity?
- Are your people on Instagram or LinkedIn?
- Do you have time for reels, or is a podcast more sustainable?
- What can you repurpose instead of reinventing?
- Turn podcast quotes into carousels
- Make reels from blog highlights
- Reshare email content as posts
Then?
Pick two places to show up and get consistent there. Not everywhere. Not every day. Just where it counts.
What Dr. Gila Did (And You Can Too)
Dr. Gila didn’t force herself to post every day. She didn’t chase trends. She asked for help.
She invested in a branded 3-grid that aligned with her voice and values—so when people do find her, the vibe is clear. And she’s now exploring what a sustainable content rhythm could look like as she grows.
Your version might look like:
- A 9-grid that converts visitors
- A podcast that does the heavy lifting
- A social strategy that feels like you, not like "shoulds"
You Deserve to Be Present and Consistent
You can:
- Take social off your to-do list
- Still show up online with aligned, authentic content
- Serve your audience and protect your peace
At The Consistency Corner, that’s exactly what we help you do.
Because moms don’t need another growth hack.
We need support, strategy, and systems that give us our time back.
And if you’re a founder of a brand that serves moms?
You deserve that, too.
Ready to make social media feel good again?
Let’s talk about how we can take it off your plate and build a plan that actually supports your business (and your life).
