Micro-Niching, Collaborations, and Email Marketing Strategies

Micro-Niching, Collaborations, and Email Marketing Strategies with Jennifer Clarkson - Episode 166

In this episode of The Consistency Corner Podcast, I'm sitting down with my friend and previous client, Jennifer Clarkson, the owner of White Wave Bodywork. We're covering everything from the role of email marketing in growing Jennifer's business, to pivoting her brick and mortar business to the online space. Jennifer also shares the challenges and lessons she learned from hosting events, including the importance of micro-niching and collaborating with other professionals in her field.

Click play to listen to this episode in full:

The whole point to me is to improve my quality of life. More money, more time. I'm going to make some sacrifice to get there, but I'm not sure how much sacrifice I'm going to make.

In this episode, we discuss:

  • How micro-niching allows you to target a specific audience and create content that resonates with them.
  • How collaborating with other people in your field can help expand your reach and attract new clients.
  • The impact of email marketing, and how it's an effective way to engage with your audience and promote your services.
  • How adjusting your strategies based on feedback and data can lead to better results and customer satisfaction.


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Your custom 9-Grid will allow you to maintain your social media presence, market your business effectively, and still connect with people who find you online. Let me develop a strategy for you that allows you to leave all that behind. Apply today!


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