How To Define Your Ideal Customer - Episode 29

You've probably heard about defining your ideal customer avatar demographics. How old she is, what's her income, does she have kids, where she lives, etc. But this week we are going to dig deeper into core desires, fears, interests and needs. We're going to niche down. I know that can sound scary because it might feel like as you narrow your audience you are missing people... but really the opposite is true!

As you narrow your audience and talk specifically to the right person, your audience of the right people will grow. Click play to listen to this episode in full:

It can be hard to find time to work on your marketing in general, let alone really define your ideal customer like we spoke about in this episode - that's why I want to invite you to one of my Consistency Corner virtual co-working sessions - let's do it together! Save your seat here: 

https://www.theconsistencycorner.com/community