Ruthie Sterrett (00:01.196)
You've made it to the final episode of the delegation download. And that tells me something really important. You are serious about getting social media off of your to-do list. And more importantly, you want to do it right. So let me say this. I see you. I see the effort, the energy, the late nights, the second guessing, the overthinking, the juggling, hashtag, all the things. And if you're anything like the founders we work with, you're building something incredible.
not just for your business, but for your family, your community, and the moms you're serving. We're gonna bring it all together in this episode and recap what we've discussed over the last few episodes in the delegation download. We absolutely love working with brands that serve moms because we believe moms are going to change the world, but they need a little help along the way. If your mission supports moms, whether through your products, your services, or your company values, we want to help amplify
your message. I left my corporate job because I knew that that was not a space for me to be able to do the work I love and be flexible and present for my family. I knew that, holy crap, moms need some help. And I love amplifying brands that are helping moms and building my business right alongside other founders who care about moms and are creating a world and making the world a better place.
for the moms who are raising the next generation. So for you, I want you to imagine social media being completely off your plate, but it's still working hard for your business. You didn't just throw your phone in the lake. Your content is actually strategic. Your message is consistent and your audience is growing, all without you spending hours figuring out what the heck to post. And at the corner office, which is the agency arm of the consistency corner,
I don't just hand you off to a team and then disappear. Listen, I have led marketing for a nine figure brand and I've been in the weeds with social media strategy, content calendars, funnels and messaging and worked with dozens of small business owners since I left corporate and started the agency. I bring that CMO level lens to your brand and we're not just posting. You're not buying posts. You're actually investing in a partnership.
Ruthie Sterrett (02:25.0)
one where strategy, execution, and results are all the expectation from day one. If your brand serves moms, we already speak your audience's language. I have built a team of moms who get what your audience wants to hear. We get their lives, their humor, their values, their needs. That's not just empathy, that's strategy by having the right people talking to your audience.
Over the past few episodes of the delegation download, we've walked through the 5C framework, which is conversion, content calendar, or campaign calendar, clarity, content, and consistency. And this is the process we use with every client in every package because it works. It's the difference between throwing random content at the wall and posting just a post and building a strategy that actually integrates social media into an effective marketing ecosystem.
Here's what I want you to hear. The 5C framework that I've walked you through isn't fluff. It's not just a clever structure. It's the actual path to successfully delegating your content without losing your brand voice, without wasting money, and without becoming the bottleneck again. Whether or not you choose to work with us, you need these five components in place if you want content that connects, converts, and consistently shows up for your audience.
especially if you don't want to be the one doing it all the time. So let's recap. Number one, conversion. Clear business goals and social media's role in actually hitting them. Number two, campaign calendar. A mapped out strategy that connects your content to launches, funnels, your customer journey and brand milestones. Number three, clarity. A documented brand voice and message that makes delegation seamless.
This is not just handing off your logo and your colors, but truly clarifying and documenting your brand details. Number four is content. A collaborative creation process that's repeatable, aligned, and off your to-do list mostly. Because remember, we still need your point of view, your photos, your input, your genius.
Ruthie Sterrett (04:47.81)
to create content that represents you and your vision for the brand. And then number five, consistency. A system to measure performance and make smart strategic tweaks so that we are truly making data-driven decisions so that we are seeing a return on investment for the time, energy, and money we're putting into social media. This is the system our agency uses for every single client. This is the reason that we're able to plug in
take over and deliver content that moves the needle without you having to micromanage the entire process. When you work with us, month one is all about strategy and building out your cornerstone content kit, which includes your brand voice, visuals, content pillars, campaign calendar, and social media strategy. Once that's done, our team takes over content creation, posting, engagement, and data analysis.
Every two weeks you get fresh content ready to approve and we will post it. Every quarter we do a deep dive in the data, we refine the strategy and plan your next 90 days together. You are not just outsourcing content. When you work with the corner office, it's having a marketing team that thinks like a CMO for your brand because we are talking about more than just social media.
we can help you with other activations or platforms or channels such as email marketing, blogs, podcasts, launches, funnels. And that's why we custom build our packages so that we're able to deliver what you need because social media doesn't work in a silo. It is an integrated part of your marketing ecosystem. It is a one container of many for your message. My favorite analogy about social media.
is that just like a coffee cup isn't coffee, social media alone isn't marketing. They're both containers. And you can't live on just coffee. You can try, but it's not going to go very well. And your business can't survive on just social media. Also, we need social media and we need coffee, at I do. And it matters what we're putting into that container. My...
Ruthie Sterrett (07:05.088)
Apple spice, oat milk, latte that comes back every fall from Starbucks is my all-time favorite thing to put in my coffee cup. And I would rather put that in there than like crappy gas station coffee with no creamer and no sweetener. Just like I want to put good content in the container of social media and not post just to post. So you could hire a VA or an intern or a junior team member
to post content, absolutely. But they're not gonna bring the strategic expertise, data-driven insight, or big picture thinking that makes social media a true marketing tool. They're gonna need you to do that, which doesn't really take it off your to-do list all that much. With us, you're not just getting posts, you're getting a team that knows how to build and execute a plan that works. We are so passionate about working with brands that support moms because we share that.
mission, whether it's products, services, or through your values. If you believe in helping moms thrive, I'm telling you, we want to help your message reach as many people as possible. I built this agency because I believe moms are going to change the world, but we can't do it if we're stuck on Canva at midnight or trying to schedule reels between bedtime and client calls or writing captions from the sidelines of a baseball game. You started your business for freedom, for impact,
for fulfillment, not to live on the content hamster wheel. And my team and I are here to help you get back to that by taking social media off your to-do list without losing the power of your voice. And listen, when I talk about being passionate about moms and moms supporting other moms, this isn't just a service. It's actually a community. We are already in your corner cheering you on. We're cheering on all the moms making a difference for other moms.
Every season, I actually host the Social Media Mixer, which is a free virtual networking event where you can connect with other founders of brands that serve moms to get inspired, have real conversations about what's working in the ever evolving content landscape, and just take a minute to talk with people who actually get it. It's not like a stuffy networking event where you're going to get pitch-slopped with everybody's 30 second spiel. It's a space to actually have real conversations.
Ruthie Sterrett (09:34.286)
part workshop where you learn a few things and part networking where you can connect with other moms making a difference. So keep an eye out for the next one. We have it every six to eight weeks and I would love to see you there. But if you are ready to get social media off your plate and into the hands of a strategic values aligned team, now is the time. Check out the service guide to explore our packages or sample packages in more detail.
Or better yet, just book a content consultation with me to get a custom quote to see how we can create a strategy designed for you. You'll find the link for both in the show notes. Before we wrap up, I want you to imagine for yourself waking up with social media completely handled. No more scrambling for ideas, no more late night caption writing, no more wondering if your content is even working. Instead, you've got a plan that feels effortless.
A content strategy that reflects your voice and a trusted team that's making it happen all behind the scenes. It feels like breathing room. Like knowing your message is still showing up even when you're not. Like trusting that your brand voice is being honored while your content does its job. You'll have a clear plan, a proven process and the right support so you don't have to micromanage your marketing and you can start focusing on what lights you up.
your zone of genius and what energizes you. Social media often becomes such a chore and no longer a tool. But when you're able to step into your role as CEO, knowing that your brand is showing up consistently, strategically and authentically, it starts to become fun again. And that's what we mean to delegate without losing your voice and to partner with a team who actually gets it and gets it done.
That's the transformation that we offer. That's the transformation our clients experience when they partner with the consistency corner. It's not about handing your social to just anyone. It's about having a strategic partner who understands your goals, your audience, and your mission. With our 5C framework and Cornerstone content kit, you don't get just, blah, start over. With our 5C framework and the Cornerstone content kit, you don't just get content, you get clarity.
Ruthie Sterrett (11:57.09)
consistency, and a team that is as invested in your growth as you are. This is what it means to delegate with confidence, to outsource successfully. If you've listened to this and thought, yes, Ruthie, this is it. You are my person. This team is who I want in my corner. Then don't wait. Let's talk about your business goals and what kind of support would be the most helpful. Just book a call and let's have a conversation.
We can talk about how our team can step in and carry the content torch so you can get back to being the visionary CEO you were meant to be. Or spend more time with your family, with the things that light you up. Whether it's a yoga class or a workout or reading a book for fiction, I want you to have that time back by taking social media off your to-do list. If you want to browse our services first, the service guide is linked in the show notes as well as that link to book a call.
I hope you enjoyed this series and know that you are not alone in this juggle. You don't have to figure this out on your own anymore. And now you have a framework to successfully delegate without the overwhelm. Thanks so much for listening to the delegation download and I'll see you around the corner in our next social media mixup.
