Ruthie Sterrett (00:01.794)
Welcome back to the delegation download. We are talking about the ways to set yourself up for success in delegating social media either to an external partner or an internal team member. And step number two in the 5C framework is your campaign calendar. Listen, when you're posting, you're showing up. Absolutely, that's great. But often it feels disjointed or like we're just throwing spaghetti at the wall.
We're talking about random offers at random times. We don't actually have a roadmap. And that's because we're often reacting instead of strategically leading our audience from point A to point B to point C. And so we think a lot of the times about social media and that like we're bad at it because of that. But it actually has nothing to do with social media. It has to do with having a campaign calendar. And your campaign calendar,
is actually going to guide not just your social media strategy, but your entire marketing strategy. And at the consistency corner, what we do is when we sit down with our clients and onboard them as part of the Cornerstone content kit, we map out not just a campaign calendar for the next 90 days, but we actually do a high level campaign calendar for the next six months, sometimes even year.
Because what we want to do is we want to take a look at your offer suite and think about what are we posting about when. But not just what are we posting about. What are we talking about on a podcast? What are we talking about in your emails? What are we talking about in blogs? Are you doing any PR? Is there social proof around what you're doing? Do you have new product launches that have strategic delivery dates? Also, when we're planning our campaign calendar, we're looking at
what is happening in your ideal client's life. So I want to make sure that we understand before we build out your content calendar, what are the life things that happen for your ideal clients in relation to what you do and how you serve them? If you're a business owner who's serving moms, we likely are going to be thinking about the school calendar because we know that your ideal audience in May is dealing with the end of the year.
Ruthie Sterrett (02:26.486)
May-Sember, we're trying to plan for summer camps, we've got all this stuff on our to-do list, and it's just crazy time. Same thing with December. Not only does she have the holidays where she's like playing Santa, but there's all the end of year activities and parties and stuff that she's got on her to-do list. And we just know that that's something that's going on in her life that is going to affect the way that she consumes content and the messages that
resonate with her. One of my favorite things is actually for brands that market to moms is to sit down with the calendar and not look at it in four quarters like a traditional business model, but to actually plan out five quintiles, meaning we break the year up into five portions. And those portions are the beginning of the year till spring break or, you know, middle of spring, mid-March, then spring till the beginning of summer break.
And then we have summer. So Q3 is actually summer for us. Q4 is back to school season till like mid fall. And then Q5 is actually holidays. And depending upon your business and what you do and how you serve your clients, those holidays may or may not include Halloween. So your content calendar is going to be customized based upon that. So when I hear about business owners that have tried to outsource in the past,
What they often find is they hire a VA, but they still have to tell the VA what to post. Or they hire a graphic designer, but there's a bottleneck in what we want the content to actually say. Or they'll even try batching on their own, but just feel like they can't keep up. And I'm telling you, the Cornerstone Content Kit and this campaign calendar are such a foundational piece because it's like having a recipe.
when you go into the kitchen to cook dinner or a whole catalog of recipes or cookbook of recipes when it's time for Thanksgiving. And there's like all of this stuff that we have to make and all of this stuff to do. So if you're ready to stop guessing and stop piecing it together, my challenge for you is to map out a campaign calendar. Think about your offer suite, think about your products, think about your ideal clients.
Ruthie Sterrett (04:47.03)
journey and life and where they are in different times of the year and just pencil it in. Pencil in January through December what is going on in her life, what offers are important to you and your business at that time and then you can streamline from there and get a little bit more granular in terms of dates and specific weeks or months but just having a roadmap is a great place to start. So
If you are looking for support, you know that that's something that we can do for you. And that is step number two in the 5C framework that we use for all clients when onboarding in our Cornerstone content toolkit. So I'm excited to just help. Okay, pause. We're gonna edit some of this out.
Ruthie Sterrett (05:38.69)
So we can get super granular and absolutely we would help you do that when we're onboarding you as part of the Cornerstone content kit. But just start with that penciled out list because that's going to get your head in the space to work with your partners, your strategic partner, whether it's an agency like the Consistency Corner or it is a internal partner of what you want to talk about when not just on social media, but your overall marketing campaigns.
Coming up next in the delegation download, we'll be talking about brand clarity, which is gonna give even more guidelines to make sure that everybody is on the same page when it comes to creating content. If you're interested in now learning more about that cornerstone content kit that I've been talking about, grab the service guide, it's linked in the show notes, and come back for the next episode where we'll talk about brand clarity, which is step three in the 5C framework.
