The Consistency Corner: Strategic Social Media for Marketing to Moms

Strategic Social Media

The Consistency Corner

The Consistency Corner will show you, a founder dedicated to serving moms, how to use Strategic Social Media Marketing to Market to Moms and increase your Authority as a Mom-Focused Brand.

Why Your Marketing Feels Inconsistent (And It Has Nothing to Do With Discipline)

  If your marketing feels inconsistent, I want you to hear this before anything else. It is probably not a discipline problem. I talk to founders about this all the time, and the story is almost al...
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When to Hire Marketing Help (And What to Do First)

  If you have ever looked at your Q4 plan and thought there is no way I can do all this, you are not alone. Figuring out when to hire marketing help usually starts right there, staring at a page fu...
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How to Plan Your Q4 Marketing While It's Still Summer

  It's July, it's hot, and your kid has popsicle drips down to the elbow. The last thing you want to think about is Q4 marketing. But here is the thing about a slower summer afternoon: it is ex...
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The Mental Load of Marketing for Mom Founders (And How to Finally Put It Down)

  The mental load of marketing is invisible. Nobody sees the thinking you do before a single post goes up, before a newsletter gets sent, before a podcast episode gets recorded. But you feel it...
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How to Do a Mid-Year Marketing Reset (Without Starting Over)

  We’re halfway through 2026 and if you just looked up from your work and realized you haven’t touched your marketing plan since January... you’re not behind. You’re exactly where a mid-year market...
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How to Do a Mid-Year Marketing Reset (Without Starting Over)

  We’re halfway through 2026 and if you just looked up from your work and realized you haven’t touched your marketing plan since January... you’re not behind. You’re exactly where a mid-year market...
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How to Simplify Your Marketing With a Mid-Year Channel Check-In

  We're halfway through the year. And if you've been posting, showing up, and still feeling like your marketing isn't quite working… this is the check-in you didn't know you needed. This isn't...
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How Women Founders Can Use Podcast Guesting to Build Visibility and Authority

  You've probably thought about getting on more podcasts. Maybe you've even started a list of shows you'd love to be featured on. But if podcast guesting strategy has been sitting on your to-do lis...
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How to Stay Consistent with Marketing Without Burning Out

  If you've been told to just be more consistent and you're still running on empty... the advice isn't wrong. It's just missing half the equation. Consistent marketing without burnout isn't about ...
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How Much Should I Spend on Marketing? (It's Not Just Money)

  The Real Question Nobody Asks It's June. School's ending. Summer camp is starting. And suddenly, the question every mom entrepreneur is asking isn't "How much should I spend on marketing?" I...
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