Setting Intentional Business Goals to Guide Your Marketing Plan - Episode 57
Your marketing plan is the bridge between the brand and the business goal. And although you may think your business goal is just sales, there are actually a lot of other goals and metrics you need to be aware of to grow your business. In this episode, we dive into the Sales Equation and how it relates back to the Marketing Funnel to guide your marketing and content plan.
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The Sales Equation is made up of Traffic, Conversion Rate, Units Per Transaction and Average Unit Retail. Once you set baselines for each of these you can brainstorm ways to improve them, which will all lead to improved sales! And by knowing which one to focus on, you can get more out of your marketing strategy because you'll be focused and efficient.
If you want help to stop the scroll so you can focus on setting these intentional business goals that we have talked about today, join me in the Stop The Scroll Challenge!