A Real Conversation About Invisible Labor, Gender Equity, and Sustainable Content Strategy

If you've ever stood in the kitchen, overwhelmed not just by the cooking—but the thinking about cooking, the groceries, the cleanup, and the picky eater in the next room—you’ve experienced the mental load. And if you’ve struggled to explain it to your partner? You’re not alone.

In this powerful episode of The Consistency Corner, I sit down with Paige Connell of She is a Paige Turner, whose viral content on mental load, invisible labor, and gender equity in relationships has started some seriously needed conversations—especially for moms balancing business, life, and leadership.

Whether you’re a full-time founder or a content creator trying to show up without burning out, this one hits home.

What Is the Mental Load?

As Paige puts it: the mental load is everything you need to know, do, and remember. It's the running to-do list in your head that never stops—thinking ahead, planning meals, managing moods, remembering appointments, and keeping the household moving.

And here's the kicker: it's not just exhausting. It's invisible. Which makes it really hard to talk about—and even harder to shift.

When Paige first started talking about this online, she didn’t expect to go viral. She was simply sharing her truth as a working mom. But when she named what so many women were experiencing, her audience lit up with comments like: “Yes! I’ve been trying to explain this for years—but didn’t have the words.”

How to Talk to Your Partner About the Mental Load

One of the biggest challenges? Communication. As founders and moms, we know what’s not working—but actually starting the conversation can feel overwhelming. That’s exactly why Paige created her audio course—a private podcast-style resource that helps women articulate the mental load to their partners without spiraling into blame.

She reminds us: this isn’t about shaming anyone. It’s about creating shared awareness and shifting the narrative from “me vs. you” to us vs. the problem.

“This isn’t an individual failure. It’s a systemic setup. But we can do something about it.”

Boundaries in Your Personal Brand (Without Losing Your Voice)

For those of us building brands around lived experiences, Paige dropped gold about boundaries and intentional sharing.

She’s clear: “I share pieces of my life—but I’m very intentional about what I share.”
She doesn’t name her kids. She doesn’t show them online. And she’s dialed back personal details as her platform has grown. Why? Because she knows the internet doesn’t deserve every part of her life.

This is your reminder: You can be real and strategic. You can be visible and protected.

Creating Sustainable Content That Supports Your Mission

Even though Paige is now a full-time content creator, her workflow is something every business owner can learn from.

She:

• Starts with video-first ideas
  
  
• Tests content on TikTok for engagement
  
  
• Repurposes content across platforms like Instagram, LinkedIn, and Substack
  
  
• Anchors everything around a few key content pillars: mental load, gender equity, and the motherhood penalty
  
  

And when it comes to reach? She doesn’t chase numbers. She chases connection.

“I’m not overly precious with the algorithm. If I have something to say, I post it.”

You Are Not Alone

If you’re feeling the weight of the invisible labor—and trying to grow a business while carrying it—this episode is a permission slip. To name it. To talk about it. To shift it.

Start with Paige’s free guide. Listen to the full conversation. And if you want real community around these kinds of conversations, come join us at The Social Media Mixer. Because strategy is great—but real connection is how we create change.

🔗 Resources Mentioned:

• Paige’s Website & Audio Course: https://www.sheisapaigeturner.com
  
  
• Follow Paige on Instagram: @sheisapaigeturner
  
  
• Join The Social Media Mixer: https://www.theconsistencycorner.com/mixer 
  
  

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