What The Instagram Influencers Aren't Telling You About Marketing Your Business - Episode 100
Oh my goodness - WELCOME to the 100th episode of The Consistency Corner Podcast! I can't believe we're here and I'm so thankful for each and every one of you - today though I want to talk to you about the 5 things that the instagram influencers are not telling you about marketing your business!
If you want to listen to the podcast episode in full, press play below:
First, let's talk about the power of niching down when it comes to your business...
A lot of instagram influencers talk about picking your niche, but it can be scary AF to commit to a niche because it feels like then we're leaving people out. I can tell you this from experience, I have myself struggled in over a year of business to niche down and figure out who exactly am I talking to - and I can tell you the problem with not knowing who you're talking to or trying to talk to everyone is that nobody listens. But here's the thing that I wanna remind you of and help you feel better about when you do niche down and pick one person... when you talk to one person, other people eavesdrop. I'm gonna say that again - when you talk to everybody, no one listens because they don't think you're talking to them. When you talk to one specific person, other people eavesdrop. Think about when you're in a busy restaurant, you can't hear the conversation at every single table, but you might be able to hear the conversation at the table next to you, even if that person isn't talking to you. So you're going to get in on that conversation and hear what they have to say. If you're like some people, you might even butt in and interject yourself into the conversation, but quite honestly, that's what customers do.
Let's say you think that you serve busy moms... that's not a niche because that's every mom (every mom is busy
Next I want to remind you - social media isn't a strategy!
Likes and followers don't matter as much as you think. When you're following somebody or seeing somebody share tips on growing your Instagram, getting more followers, that doesn't necessarily mean more sales. So, if sales is your goal, which is kind of the point when you're in business, likes and followers are not the most important thing. Once you've got a full funnel strategy working behind the scenes, which we'll talk about here in a second, growing your instagram could be something that you wanna focus on. But when you're starting out, getting to 10k followers is not necessarily the goal, because a lot of times when people grow really fast in the beginning, the people that are following them are not their ideal customers and they're not gonna convert into sales. So it's like wasted time and wasted energy.
When we think about growing our social media, it's like saying: I really want some coffee and we go get a coffee cup. Well that's not getting us any coffee. Coffee is what's gonna give us energy. Sales are what is going to grow your business... and social media alone is just a container for your message, which is one of many ways that you can grow your business with sales.
You need to build a full marketing funnel for your business!
I know so many people who waste hours and hours trying to consume content on social media, figuring out how to do this, figure out this reel, figure out this story formula, figure out how to do hashtags and all of those things... but they don't have a full funnel behind the scenes. What do I mean by full funnel? Let me explain.
So... that means you've got strategy and marketing activations to attract new audiences and new eyeballs. You've got activations and content to nurture those audiences and you've got content designed to convert those audiences into customers.
This is the full funnel. If you're only focusing on one part of the funnel, you're probably not getting the sales and the results that you want. This is what we call a full funnel strategy because you're focusing on all three parts of the marketing funnel!
Now, if you're like, okay, Ruthie, I have no idea how to create a full funnel strategy, I'm overwhelmed, and I don't think I can afford a social media manager, I don't think I can afford a strategist, what the heck do I do? That's where having a brainstorming buddy or a mentor can be super helpful... and that's exactly why I created our monthly content co-working sessions because I share tips around the marketing funnel and marketing strategy, not just how to grow your social media. I also do offer 30 minute content consults where we could chat through this, our quarterly content plans where we plan an entire quarter together so that you can implement with a recipe or my agency does done for you marketing strategy and content management. So we take it off of your plate and you can focus on what you do best and your zone of genius! Scroll to the bottom of this post to find out more!
Focus on "process over progress"
We have to keep going and give it time and focus on our process over our progress, but having an expert helping you with the process will actually help you get there faster. Let me give you an example. At the beginning of January, I broke my leg ice skating!
I am already cheering you on. I cannot wait to see the content that you create when you finally get consistent with your marketing. I hope that these tips were helpful in debunking some of the things that you might be seeing as you scroll for inspiration. I hope this also inspires you to stop the scroll and get to work with a real strategy.
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