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When You Find Yourself Wondering What the F#@& is a Funnel 
Marketing Mentorship for Business Owners Who Didn’t Go To School for Marketing (but still need to grow their business) 
LIVE 12 Week Group Course Next Cohort January 2024
I need this!

When You Find Yourself Wondering What the F#@& is a Funnel 
Marketing Mentorship for Business Owners Who Didn’t Go To School for Marketing (but still need to grow their business) 
LIVE 12 Week Group Course Next Cohort January 2024
I need this!

I bet you didn’t start your business wanting to spend your whole day scrolling social media.

Or digging into the backend system of a website or email funnel (if you’ve even figured out what a funnel is yet). All that time trying to understand the tech and figure out the dang algorithm is taking you away from doing the thing you started your business to do.

There are only so many hours in a day.

When you are serving clients, managing a team, trying to squeeze in some self care and doing all the things a busy business owner has to do, marketing often gets put on the back burner.

Does any of this sound like you?

starYou aren’t showing up consistently, and as a result, you aren’t growing your audience, and you aren’t converting those leads into customers. 

starYou keep telling yourself “I know marketing is important, but I don’t know where to start.” ...and you sure as heck aren’t going back to school to get an MBA now.

starYou already spent years (if not decades) learning your current expertise. Yet, they don’t teach you how to run a business unless you go to business school. 

starYou’re passionate about what you do, but you are passionate about marketing, and it keeps falling through the cracks.

starYou’ve probably had some success through word of mouth, referrals, or even luck. But you’ve hit a plateau. And you aren’t sure how to break through to the next level.

There are only so many hours in a day.

When you are serving clients, managing a team, trying to squeeze in some self care and doing all the things a busy business owner has to do, marketing often gets put on the back burner.

Does any of this sound like you?

starYou aren’t showing up consistently, and as a result, you aren’t growing your audience, and you aren’t converting those leads into customers. 

starYou keep telling yourself “I know marketing is important, but I don’t know where to start.” ...and you sure as heck aren’t going back to school to get an MBA now.

starYou already spent years (if not decades) learning your current expertise. Yet, they don’t teach you how to run a business unless you go to business school. 

starYou’re passionate about what you do, but, because you are passionate about marketing it falls through the cracks.

starYou’ve probably had some success through word of mouth, referrals, or even luck. But you’ve hit a plateau. And you aren’t sure how to break through to the next level.

Whether you have the budget to outsource marketing to an agency or even a team member, as the CEO, you have to be able to paint the picture of what transformation can happen for your clients. 

But there are thousands of books, podcasts, webinars, masterclasses and courses teaching you how to grow your business... so how do you know where to start, or who to listen to? 

I get it. You've probably become overwhelmed with the amount of tips you see from experts, or you try to copy what someone else is doing, but you get frustrated or overwhelmed and give up without seeing any real results. 

You may have gained a few clients in the beginning from your existing network, but what got you here won’t get you there.

But how do you know what will? Let me show you. 

Whether you have the budget to outsource marketing to an agency or even a team member, as the CEO, you have to be able to paint the picture of what transformation can happen for your clients. 

But there are thousands of books, podcasts, webinars, masterclasses and courses teaching you how to grow your business... so how do you know where to start, or who to listen to? 

I get it. You've probably become overwhelmed with the amount of tips you see from experts, or you try to copy what someone else is doing, but you get frustrated or overwhelmed and give up without seeing any real results. 

You may have gained a few clients in the beginning from your existing network, but what got you here won’t get you there.

But how do you know what will? Let me show you. 
MEET YOUR MENTOR

I went to school for selling and sales management, and spent 15 years in retail sales and merchandising.  I always had a passion for branding and was drawn to the way powerful brands developed relationships with their customers through marketing. 

People told me for years, I should get into marketing, but I always said “I didn’t go to school for that”

But when I became a mom, I started a little side hustle and dug deep into marketing education to teach myself all about how to attract, nurture and convert my ideal customers. I read dozens of books, listened to countless podcasts and courses and networked with coaches and experts. 

MEET YOUR MENTOR

I went to school for selling and sales management, and spent 15 years in retail sales and merchandising.  I always had a passion for branding and was drawn to the way powerful brands developed relationships with their customers through marketing. 

People told me for years, I should get into marketing, but I always said “I didn’t go to school for that”

But when I became a mom, I started a little side hustle and dug deep into marketing education to teach myself all about how to attract, nurture and convert my ideal customers. I read dozens of books, listened to countless podcasts and courses and networked with coaches and experts. 

In 2018 I had the opportunity to step into a Marketing position in corporate retail, and with the mindset of “I’ll figure it out” I helped a multi-million dollar brand get consistent with their messaging and implement scrappy strategies (think lean budget) to grow the business nearly 300% over 5 years. I started as a team of 1, and grew to lead a department of 8 team members, teaching marketing fundamentals along the way. 

I realized, if I can teach marketing to myself and my team, I can teach other business owners how to do MARKETING too.

There’s a thousand places you can learn, but your business is a unique one, and you need someone who understands the landscape to help you determine what will work for your business.

Any strategy performed with consistency can work. The problem is you’ve been choosing strategies in the past that you can’t be consistent with.

Imagine how confident you’ll feel when...

...you finally start to see your revenue increase and you know exactly what caused that to happen.

INTRODUCING...

A 3 Month Sprint to Take the Overwhelm out of Marketing (because you didn’t start your business to be on social media all day)

yes, save my spot now!

In this 12 week accelerator, you will...

clarify your brand message
understand the foundation of the marketing funnel
build a marketing plan for your unique business

With a weekly lesson, delivered via private podcast (so you can learn on the go) and a weekly small group call for questions and accountability, you’ll create a marketing strategy to support your business now and into the future.

In part one you’ll finally learn what the F*@% a Funnel is, and what that even means for you as a business owner. One piece of content can’t change your business, but dozens of pieces of content over time can. It’s our job to help you clarify that strategy so that you can  attract, nurture, and convert your audience…. plus we’re teaching you how to do it without spending ALL your time on marketing.

And finally, we’ll put it all together and build out your marketing strategy and content plan for the next quarter. 

You’ll finish the course with a roadmap you can follow to market your business, and the knowledge to rinse and repeat for future quarters and launches. 

I NEED THIS

What’s Included in the Consistent Clients Accelerator

star

Module One:

Building Your Brand Foundation

What you actually need before investing in design

In part one we dig into your brand. The mission, vision, values and problem you solve for your ideal customer. This may sound like fluffy stuff, but it’s the foundation that will support the legacy brand you’re building.

WALK AWAY WITH:

starA Mission Statement, Vision Statement and Brand Values articulated clearly and concisely (so your clients understand the heart behind the work that you do) 

starA clear definition of who you help, and how (an elevator pitch that always lands with the right person) 

starThe thing that makes you stand out above all the rest.

starA Market Analysis of where your ideal client is hanging out online.

starBrand keywords, tone, feeling, and market differentiators to have you sounding different from every other business that does what you do. 

starA brand toolkit to get all the details out of your head and on paper (so you can effectively share it with the world!)

What’s Included in the Consistent Clients Accelerator

star

Module One:

Building Your Brand Foundation

What you actually need before investing in design

In part one we dig into your brand. The mission, vision, values and problem you solve for your ideal customer. This may sound like fluffy stuff, but it’s the foundation that will support the legacy brand you’re building.

WALK AWAY WITH:

starA Mission Statement, Vision Statement and Brand Values articulated clearly and concisely (so your clients understand the heart behind the work that you do) 

starA clear definition of who you help, and how (an elevator pitch that always lands with the right person) 

starThe thing that makes you stand out above all the rest.

starA Market Analysis of where your ideal client is hanging out online.

starBrand keywords, tone, feeling, and market differentiators to have you sounding different from every other business that does what you do. 

starA brand toolkit to get all the details out of your head and on paper (so you can effectively share it with the world!)

star

Module two:

Marketing 101

What the F is a Funnel, and Why This is the Most Critical Concept to Understand. Engineer an environment for success on autopilot.

In part two you learn the power of the funnel in building relationships with your ideal customers. Understand the marketing funnel, and how to use funnels to strategically build relationships with your audience that lead to sales. Whether you plan to DIY your marketing, outsource to a team, or lead internal employees, this is the knowledge you need to make sound business decisions as the CEO of your brand.

WALK AWAY WITH:

starA full funnel strategy to attract, nurture and convert droves of the people you want to attract, regardless of how much money you can spend on creating it.

starA plan for expanding your audience, nurturing your leads and converting and retaining ideal customers.

starA calendar plan, inclusive of all the places you show up, with content prompts built around your offers and business calendar.

starNext steps for where to expand when you are able to layer on fuel to the fire and scale to the next income step (if you’ve ever questioned whether or not you should be running ads, this is where we tell you)

starHow to automate to amplify your efforts without amplifying your time. 

starHow to tell if what your doing is actually working, what to scrap, and what to double down on 

star

Module two:

Marketing 101

What the F is a Funnel, and Why This is the Most Critical Concept to Understand. Engineer an environment for success on autopilot.

In part two you learn the power of the funnel in building relationships with your ideal customers. Understand the marketing funnel, and how to use funnels to strategically build relationships with your audience that lead to sales. Whether you plan to DIY your marketing, outsource to a team, or lead internal employees, this is the knowledge you need to make sound business decisions as the CEO of your brand.

WALK AWAY WITH:

starA full funnel strategy to attract, nurture and convert droves of the people you want to attract, regardless of how much money you can spend on creating it.

starA plan for expanding your audience, nurturing your leads and converting and retaining ideal customers.

starA calendar plan, inclusive of all the places you show up, with content prompts built around your offers and business calendar.

starNext steps for where to expand when you are able to layer on fuel to the fire and scale to the next income step (if you’ve ever questioned whether or not you should be running ads, this is where we tell you)

starHow to automate to amplify your efforts without amplifying your time. 

starHow to tell if what your doing is actually working, what to scrap, and what to double down on 

star

Module three:

Content That Converts

A Content Calendar You Can Be Consistent With

In part three you’ll put it all together and build out a quarterly content plan, and learn how to do this on repeat. You’ll set the direction around messaging, content strategy, ways to repurpose and a batching schedule you or your team can stick too. Consistent content is the secret sauce, because consistency builds trust, trust leads to relationships and relationships bring you sales. 

WALK AWAY WITH:

starA list of content pillars and themes you can leverage to build authority around your expertise

starCopywriting best practices and frameworks for sales pages, longform content, email, and social media. 

starKeywords that connect your ideal customer to your brand by answering the questions they are actually searching for 

starA 3 Month Content Calendar for social, email and long form content

starA batching schedule you can stick too, so you can finally get ahead! 

starClarity on how to use your brand logo, colors, fonts and visual style with consistency in your content 

star

Module three:

Content That Converts

A Content Calendar You Can Be Consistent With

In part three you’ll put it all together and build out a quarterly content plan, and learn how to do this on repeat. You’ll set the direction around messaging, content strategy, ways to repurpose and a batching schedule you or your team can stick too. Consistent content is the secret sauce, because consistency builds trust, trust leads to relationships and relationships bring you sales. 

WALK AWAY WITH:

starA list of content pillars and themes you can leverage to build authority around your expertise

starCopywriting best practices and frameworks for sales pages, longform content, email, and social media. 

starKeywords that connect your ideal customer to your brand by answering the questions they are actually searching for 

starA 3 Month Content Calendar for social, email and long form content

starA batching schedule you can stick too, so you can finally get ahead! 

starClarity on how to use your brand logo, colors, fonts and visual style with consistency in your content 

You could spend hours of time studying all the concepts around branding, marketing and content, or spend thousands of dollars on specialists to do it for you.

Instead, in just 12 weeks, we’ll build a brand and marketing foundation you can be confident in to grow your business to the next level.

yes, save my spot now!

You have to do something different, because what used to work, isn’t working anymore.

I know you didn’t go to school for marketing, and you don’t have time to go back and get an MBA.

Word of mouth only takes you so far, but you don’t have time to throw spaghetti at the wall trying to figure out what will stick to grow your brand. You don’t have tens of thousands of dollars to pour into ads or dozens of team members to take this off your plate.

You know investing is necessary, but you aren’t sure where to invest next. 

I’ve spent years learning from experts, thousands on courses and coaches, and then I’ve actually tested the concepts in the Consistent Client Accelerator out on real small businesses, just like yours. I know what it takes for you to take your business to the next level. I don’t want you to invest in another specialist, agency, or employee, until you feel confident in these marketing foundations.

Let’s go deeper on what you’ll gain

Inside the Program

Great web design can cost a lot of money. But a pretty website won’t do anything for you without clear messaging, objectives, copy and a defined target audience. And that’s often not what designers specialize in.

Make whatever investment in design WORTH it by ensuring the messaging lands and does what you need it to do.

 

Ads work, but many business owners throw money away on ads to fuel the fire, without building the brand, messaging and organic content as a base.

Let’s save you thousands of wasted dollars by optimizing your messaging before you put money on it as a gamble, praying it will work. 

 

You may feel lost in a sea of competition, and that no one is paying attention to your content, or even knows you exist.

The framework you learn in this accelerator will help you stop throwing spaghetti at the wall, clarify what makes your brand unique, and learn how to articulate it consistently to cut through the competition and the noise. 

 

Tech can save you a ton of time, but just because it's automated, doesn't mean it'll do what you need it to do. Get the marketing right first, and THEN leverage tech to amplify it.

Either way, we're teaching you what you need to know about automation instead of making you spend thousands of hours on YouYube. You're welcome.

 

Let’s go deeper on what you’ll gain

Inside the Program

Great web design can cost a lot of money. But a pretty website won’t do anything for you without clear messaging, objectives, copy and a defined target audience. And that’s often not what designers specialize in.

Make whatever investment in design WORTH it by ensuring the messaging lands and does what you need it to do.

Ads work, but many business owners throw money away on ads to fuel the fire, without building the brand, messaging and organic content as a base.

Let’s save you thousands of wasted dollars by optimizing your messaging before you put money on it as a gamble, praying it will work. 

You may feel lost in a sea of competition, and that no one is paying attention to your content, or even knows you exist.

The framework you learn in this accelerator will help you stop throwing spaghetti at the wall, clarify what makes your brand unique, and learn how to articulate it consistently to cut through the competition and the noise. 

Tech can save you a ton of time, but just because it's automated, doesn't mean it'll do what you need it to do. Get the marketing right first, and THEN leverage tech to amplify it.

Either way, we're teaching you what you need to know about automation instead of making you spend thousands of hours on YouYube. You're welcome.

Why Now?

starConfidence in your knowledge around marketing fundamentals will help you step into the CEO role necessary to lead your business. 

starThe freedom to know that hacks and tricks will come and go but a solid marketing plan will line your pockets for a lifetime

starNo more wasted money on team members or support partners who can’t execute your vision (because you didn’t give them the tools and direction to be successful) 

starNo more having ideas for new offers or products and then launching them to crickets because you didn’t effectively use the marketing funnel (or worse because you didn’t market them at all)

Digital Brand Kit Template to build clarity & consistency around your brand details
Tech Stack Hot Seat Coaching Calls (monthly) for hands on support with your tech questions
Launch Planning Masterclass with email swipe copy and a sample social media schedule
this looks great! I want it!

Let’s Breakdown What’s Inside the Consistent Clients Accelerator

Let’s Breakdown What’s Inside the Consistent Clients Accelerator

star12 Lessons delivered via private podcast so you can learn on the go. (Valued at $1500)

starWeekly Office Hours to ask questions and get feedback on your homework
(Valued at $1200)

starBrand Guide Audit (Valued at $1250)

starQuarterly Content Plan (Valued at $997)

starResource list of trusted partners to outsource to, when you’re ready!  (not available for purchase!)

starGroup Voxer access to ask questions as you learn and connect with the community (Valued at $1200)

starMini canva template pack customized for your business  (Valued at $97)

Total Value of Everything Inside= $6244

4 payment option

$649/mo

Let's do it!

pay in full

$2497

I need this!

What My Clients Say...

What My Clients Say...

Because I know you need my full attention,

I've capped this accelerator at 12 seats.

In order to fully serve you and give your business the attention it needs to customize the marketing plan that will work best for you, we have to limit seats.

If you are ready for a trusted coach to support you in this, grab a spot before the cohort is full!

yes, save my spot now!

Is any marketing strategy or education guaranteed?

Well no.

When you went to college there was no guarantee attached to your degree, but you gained a skill set and knowledge that would fuel your career and expertise for years to come.

This education is the same, but a lot faster and a lot more focused, setting you up to lead the marketing strategy for your business now and in the future. But because I want to make sure you are ready for the accelerator, if you decide this course is not for you within 7 days of enrollment, let me know and your purchase will be refunded.

What My Clients Say...

What My Clients Say...

1

When you understand the basics of marketing, future growth becomes easier. You can’t learn calculus without understanding basic math first. While I firmly believe in the power of mentors and support, I don’t want you to spend $10K+ on a mastermind that is going to be over your head, or hire a specialist promising the world when you really need a solid foundation. 

2

As the CEO of your business, you didn’t start this thing to spend all day doing sales and marketing. But before you outsource, hire a team, or allocate some of your limited time to marketing, you need to understand what matters most. With confidence in the concepts of marketing strategy, you can stop relying on hope and prayers to grow your audience. Instead of chasing trends and throwing spaghetti at the wall (or worse, doing nothing), you’ll have the insight to market your business with strategy and clarity.

yes, i want this!

You can absolutely try and learn on your own.

You can absolutely try and learn on your own.

And I know you're an action taker, so I have no doubt you'll get where you want to go. I just want to see you get there faster.

Don't spend years like I did trying muddle through this on your own, when you can easily skip 10 years of learning to pour gas on your momentum.

Recap of What’s Included

Recap of What’s Included

star12 Lessons delivered via private podcast so you can learn on the go. (Valued at $1500)

starWeekly Office Hours to ask questions and get feedback on your homework
(Valued at $1200)

starBrand Guide Audit (Valued at $1250)

starQuarterly Content Plan (Valued at $997)

starResource list of trusted partners to outsource to, when you’re ready!  (not available for purchase!)

starGroup Voxer access to ask questions as you learn and connect with the community (Valued at $1200)

starMini canva template pack customized for your business  (Valued at $97)

Total Value of Everything Inside= $6244

4 payment option

$649/mo

Let's do it!

pay in full

$2497

I need this!

Frequently Asked Questions

Wondering if this is for you?
“If you build it, they will come” is a lie.

You have a zone of genius, a gift, and products or services to serve your customers and make the world a better place. But you have to market your business so people know you exist, learn to trust you, and choose to work with you. 

If you build it, and you market it effectively, then they will come. 

Learn the foundations of marketing, to start marketing effectively, without the overwhelm of wondering if all this stuff is even going to work.

“If you build it, they will come” is a lie.

You have a zone of genius, a gift, and products or services to serve your customers and make the world a better place. But you have to market your business so people know you exist, learn to trust you, and choose to work with you. 

If you build it, and you market it effectively, then they will come. 

Learn the foundations of marketing, to start marketing effectively, without the overwhelm of wondering if all this stuff is even going to work.

There are thousands of shiny objects out there when it comes to growing your business. There are hundreds of platforms, skills to learn, specialists available to hire, and ways to spend money on marketing.

With this accelerator, you’ll understand the fundamentals so deciding where to spend your time or money on marketing feels aligned and strategic, not scary and overwhelming. 

Listen, marketing isn’t magic. It takes time, or money, or both. But when you confidently understand the basics, knowing where to spend your time or money gets a lot easier, and then you can get back to being the CEO of your business and serving your customers in your zone of genius. 

This Is Your Final Call to Join the Accelerator

This Is Your Final Call to Join the Accelerator

star12 Lessons delivered via private podcast so you can learn on the go. (Valued at $1500)

starWeekly Office Hours to ask questions and get feedback on your homework
(Valued at $1200)

starBrand Guide Audit (Valued at $1250)

starQuarterly Content Plan (Valued at $997)

starResource list of trusted partners to outsource to, when you’re ready!  (not available for purchase!)

starGroup Voxer access to ask questions as you learn and connect with the community (Valued at $1200)

starMini canva template pack customized for your business  (Valued at $97)

Total Value of Everything Inside= $6244

4 payment option

$649/mo

Let's do it!

pay in full

$2497

I need this!
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