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Inside the Corner Office: How we lead marketing for established, expert-led businesses in an expansion season. 

This Service Guide is your inside look at how The Corner Office works — from strategic foundation to ongoing execution.

We begin with the Cornerstone Strategy, where we clarify your business goals, document your brand and messaging, and map a marketing system that supports where you’re headed next — not just where you’ve been.

From there, we design a custom Done & Delivered retainer to carry that strategy forward. Our team executes consistently, thoughtfully, and in alignment with your capacity, so marketing no longer depends on you to hold everything together.

If you’re ready for growth that integrates with what already works — and support that thinks with you, not just for you — you’re in the right place.

 done=

 

Inside the Corner Office: How we lead marketing for established, expert-led businesses in an expansion season. 

This Service Guide is your inside look at how The Corner Office works — from strategic foundation to ongoing execution.

We begin with the Cornerstone Strategy, where we clarify your business goals, document your brand and messaging, and map a marketing system that supports where you’re headed next — not just where you’ve been.

From there, we design a custom Done & Delivered retainer to carry that strategy forward. Our team executes consistently, thoughtfully, and in alignment with your capacity, so marketing no longer depends on you to hold everything together.

If you’re ready for growth that integrates with what already works — and support that thinks with you, not just for you — you’re in the right place.

5X

Revenue Growth
($20M – $100M)

23

Years Industry Experience in Sales, Management & Marketing

45+

Social Media Accounts Successfully Managed

Not Just Content. A Complete System.

At The Corner Office, marketing starts with strategy — so what you’re putting into the world actually supports where your business is going next.

 We work with established, expert-led businesses that are growing — evolving offers, expanding visibility, or building new revenue streams — and need marketing that can keep up without becoming another thing to manage.

That’s why we don’t start with posting schedules or deliverables.

We start by understanding:

  • what your business needs to do next

  • how your audience makes decisions

  • where your time, energy, and attention are actually best spent

From there, we build a marketing system that connects strategy to execution — so decisions aren’t living in your head, and progress doesn’t depend on constant oversight.

 

Schedule a Call

The Framework That Makes Sure Your
Content Does It's Job

We don’t just “make posts.” We use the Cornerstone Framework to build a marketing system that works for your brand. 

(btw, we didn’t pick a bunch of random “Cs” to sound clever, each “C” solves one of the common pitfalls that makes marketing feel like a chore or makes outsourcing feel messy, stressful, & off-brand.)

Conversion & Context

We start with business goals — what success looks like in this season and how marketing supports it.

Campaign Calendar

Map out campaigns, launches, and marketing strategy to support with intention.

Clarify & Capture

Define and document your brand voice, visuals, messaging, offers, and audience so nothing gets lost in translation.

Channels & Content

Decide where and how the brand shows up in each phase of the customer journey.

Consistency & Capacity

Finally, we align execution with real life, defining what’s sustainable and how success will be measured.

 This is the foundation behind everything we do. And it all comes to life inside the 
Cornerstone Strategy.

Your Brand and Marketing Playbook 


The Cornerstone Strategy is the foundation we build for every retainer client. It’s your complete strategy, mapped out and documented so delegation finally feels seamless. 

Before anything is executed, we slow the work down — on purpose.

The Cornerstone Content Kit is where we clarify direction, document decisions, and translate what’s been living in your head into a system your business can actually use.

Inside the Cornerstone process, we define your goals, map your audience and messaging, and build a clear campaign and content strategy that supports where your business is headed next. This is especially important in an expansion season, when new offers, priorities, or revenue streams need to integrate with what already works.

The result is a strategic foundation that makes delegation feel clean and execution feel aligned — because everyone is working from the same playbook.

The Cornerstone Content Kit is the first step of every Done & Delivered Retainer, and it’s what allows our team to lead execution without pulling you back into the weeds.

 

This is not a simple style guide

 

This isn’t a template or a checklist. It’s a 100+ page playbook that documents your brand and lays out a marketing strategy you can actually use. Inside, we cover:

  • Brand foundations—mission, vision, values, ethos, story
  • Ideal audience profile + mapped customer journey
  • Comparative analysis of similar and aspirational brands your audience is connecting with
  • Social media strategy, content pillars, campaign calendar, and 90-content plan
  • Visual identity guidelines that keep everything consistent and on-brand
  • Actionable frameworks to create and execute content
  • And so much more...

The Cornerstone Strategy is step one of every retainer package

It’s what makes our partnership seamless — and it’s also available as a standalone if you’re not quite ready for ongoing support.

Book a Consult Call to Discuss Next Steps

From Playbook to Partnership:
The Done & Delivered Retainer

The Cornerstone Strategy is just the beginning. Once your strategy is built, we customize an ongoing marketing support retainer to match your goals, platforms, bandwidth, and budget.

 

There’s no one-size-fits-all package here. Some clients need focused support on a single channel. Others are managing multiple platforms, launches, or new offers as they expand. Your retainer is built around what will actually move the business forward without stretching you thin.

Our team handles execution month-to-month, guided by the strategy we built together. You stay connected to direction and decision-making — without being responsible for holding everything together.

This is where marketing becomes consistent, sustainable, and supportive of the bigger picture you’re building.

Here's how it works....

Every retainer includes strategic oversight and hands-on execution — so progress doesn’t depend on you pushing it forward.

Build Your Cornerstone Strategy →

We begin with the Cornerstone Strategy, where we clarify business goals, document brand and messaging, and map a marketing system that supports your next phase of growth.

This creates shared context and direction before anything is executed.

 

Propose Your Retainer → From there, we design a custom retainer based on your priorities, platforms, and capacity. Whether it's Done & Directed, Driven, or Delivered, support is tailored to what the business actually needs in this season — not a preset bundle.

Ongoing Execution and Oversight →

Our team executes month-to-month, guided by the strategy we built together. You stay connected to the direction without being responsible for managing the work.

Marketing moves forward consistently, without depending on you to push it along.

Most agencies sell you a bundle of posts, without asking what those posts are supposed to do. That’s not how we work.

 

At The Corner Office, we build a strategy around:

 

âś“ Your Business Goals (lead gen, launches, nurturing, conversions)

âś“ Your Audience Behavior (where they show up and how they engage)

✓ Your Budget + Capacity (so the plan is sustainable)

 

From there, we recommend the right mix of platforms, surfaces, and content types to support your goals and capacity:

âś“ Instagram feed (posts + reels)

âś“ Instagram Stories (daily rhythm, deeper connection)

âś“ LinkedIn (authority + visibility)

✓ Engagement + community management

âś“ DM funnels (ManyChat) to automate nurture + lead flow

✓ Other platforms (Email, Long Form Content, Funnels Ads, Threads, TikTok, Facebook, YouTube, Pinterest) as needed

Because strategy comes first, you won’t find pre-set bundles here.
You’ll find a custom retainer designed around where your business is now — and where you’re expanding next.

What a retainer could look like

Your Done & Delivered retainer is a custom package, but here are a few examples of what could be included, and starting prices.

Advisor Level Support with Single Channel Execution

Done & Directed

Investment begins at $2500/mo

Designed for founders whose marketing is working — and who are ready to layer in what’s next.

You receive a monthly bank of hours that we use to execute one primary initiative, while Ruthie provides strategic direction across your broader marketing ecosystem.

This often looks like:

  • Execution support for one core channel or initiative
    (e.g. social media, ads, a new funnel, long-form content)

  • Strategic guidance on email, landing pages, lead magnets, or launches

  • Feedback, refinement, and decision support for you or your team

You stay hands-on where it makes sense — with a senior strategist helping you think clearly and move faster.

Director Level Support with Multi-Channel Momentum

Done & Delivered

Investment begins at $4500/mo

Built for expansion seasons where multiple marketing priorities need to move forward together.

You receive a larger monthly bank of hours, allowing us to execute across 2–3 channels or initiatives, while Ruthie actively directs strategy and priorities across your marketing efforts.

This often includes:

  • Execution across multiple platforms
    (e.g. social + email, social + ads, launches + content)

  • Campaign and launch planning tied to business goals

  • Ongoing strategic leadership for you and your team

  • Flexibility to adapt as priorities shift month to month

This is where marketing stops depending on you to hold everything together.

Fractional CMO-Level Support and Full Implementation

Done & Driven

Investment begins at $7500/mo

Designed for established businesses that want marketing fully owned — without disrupting what’s already working.

You receive the largest monthly bank of hours, allowing The Corner Office to execute what needs to be done, while Ruthie leads marketing end-to-end.

This may include:

  • Execution across all active marketing channels

  • Oversight of internal team members or external contractors

  • Strategic leadership, coordination, and prioritization

  • Clear reporting and direction — without you being the bottleneck

You focus on the business.
We drive the marketing.

You don’t need to choose a retainer level today.
Every client begins with the Cornerstone Strategy. From there, we determine the right level of ongoing support based on your goals, capacity, and existing team.. Every retainer is customized based on your goals, existing team, and capacity.


BOOK YOUR CONSULT CALL — LET’S DESIGN YOUR PACKAGE
Imagine a business where…

social media isn’t on your to-do list.

What if you didn’t have to carry marketing in your head anymore — even while your business grows?

Not because you stepped away from leadership, but because you finally had the right support structure around you.

Here’s what starts to shift when content and marketing execution are no longer something you personally manage day to day: 

  • From reacting to planning ahead → Instead of squeezing marketing in between client work, you’re thinking about what’s coming next — a new offer, a launch window, a bigger goal — with a plan that already supports it.
  • From inconsistency to momentum → Marketing doesn’t disappear when things get busy. It keeps moving because someone else is holding the system, not just the tasks.
  • From bottleneck to leading the direction → You’re still close to the strategy, but you’re no longer the one translating every idea, reviewing every detail, or keeping everyone aligned.
  • From mentally “on” all the time to actually present →Workdays end cleanly. Evenings feel lighter. Your attention isn’t split between rest and unfinished marketing decisions.

This is the transformation our clients experience inside The Corner Office—especially during seasons of expansion, and it’s here for to you, too.

BOOK YOUR CONSULT CALL

FREQUENTLY ASKED QUESTIONS.

Let's Lighten the Mental Load of Marketing 

Strategy-first. On brand. Done & Delivered by a team that gets you—and gets results.

Capacity note: We only onboard one new client per month.
If you’re considering The Corner Office, now’s the time to discuss availability.

BOOK YOUR CONSULT CALL

Not quite ready for a retainer?

Explore other ways we can support your content.

Quarterly Content Planning

Partner with our team to develop your quarterly content strategy. We'll create a custom content framework, train your team on implementation, and provide monthly check-in calls to review content and optimize performance. Includes Canva templates and Slack support. 

EXPLORE MORE

Instagram 9-Grid

Our Done For You 9-Grid package transforms your profile into a polished, professional mini-website that sells for you. Get custom-designed posts with strategic captions and hashtags to create a powerful first impression that converts. Perfect for busy founders who want their Instagram to work smarter, not harder. 

EXPLORE MORE

Social Media Audit & Strategy

Get expert insights on your social media presence. We'll review your current content, identify opportunities for better engagement and conversion, and provide suggestions to optimize your profile. Walk away with actionable steps to improve your social presence.

EXPLORE MORE

Looking for a quick glow up for your grid?

Book a Done For You Instagram 3-Grid.