You're showing up, creating, posting.

But you have no idea if it's working — and you don't have time to waste.

Everyone sold you a piece of the marketing puzzle. Nobody showed you what the picture is supposed to look like.

As a mom founder, your time and energy are limited. You know marketing matters, and you're doing the work — but you aren't sure what's worth keeping, what's worth cutting, and where to focus next.

This 90-minute working session helps you get clear on your channels, simplify your content, and stop wasting your most limited resource: time.

April 16, 12p-1:30p EST (replay available)

This isn't a webinar. It's a decision-making workshop to help you move forward faster.

Summer is around the corner — and if you're a mom founder,
you already know what that means for your marketing time.

Let me guess

→ You built out your Instagram but have no strategy driving traffic to it

→ You have a blog (or a newsletter, or a podcast) but no clear path from content to conversion

→ You're posting on social, sending emails, and showing up — but they're all living in separate silos with no shared goal

→ You know what to do. You just can't see how it all fits together.

You've got the pieces. Let me show you how to put them together — and which ones to prioritize.

If the mental load of marketing is more draining than ever, this is for you

This isn't a course. It's a 90-minute working session where we make real decisions — together — based on your business and your capacity.

You'll leave with a plan you can actually use.

Calculate your capacity

Before we choose a single channel, or plan a content calendar, let's get real on your true marketing capacity.

Choose your channels

Prioritize the platforms where you'll attract, nurture, and convert your audience.

Calibrate your content

Create a simple framework for a rinse and repeat content calendar, with a repurposing plan.

Inside 90 minutes, we'll work through:

✓ Which channels belong in your marketing strategy (and which ones you can give yourself permission to ignore)

✓ Your customer journey and which platforms support top, middle, and bottom of funnel

✓ How content fits inside a channel — not the other way around — and why that distinction changes everything

✓ A repurposing approach that doesn't require you to be everywhere, just strategic

✓ A simple content framework for the channels you're going to show up in

Here’s what it really costs to not have a plan

Every week without one, you’re back at square one. Trying to figure out what to post, whether it’s working, and if you’re even showing up in the right places — in whatever 20 minutes you can steal between everything else.

This workshop is 90 minutes to stop circling and start deciding.

So you can stop showing up out of obligation and start showing up with intention. Stop spending time on things that don’t move the needle. Stop second-guessing and start knowing.

That’s worth more than $97.

Meet your strategic thinking partner (with a love of sticky notes, sparkly pens, and smart systems)

Hi, I’m Ruthie — marketing strategist, mom, and creator of The Cornerstone Framework.

I spent years in corporate marketing before building my own business, and I’ve worked with enough mom founders to know the problem isn’t effort. I know you’re not looking for more marketing education. You’re looking for clarity on what to do with the time you have.
That’s exactly what this workshop is built for.

If your business is working but your marketing feels chaotic — I built this for you.

Meet Your Guide

Meet your strategic thinking partner (with a love for sticky notes and smart systems)
Hi, I’m Ruthie — marketing strategist, mom, and creator of The Cornerstone Framework.

I help expert-led founders build marketing systems that support real growth — without becoming the bottleneck. Inside this workshop, I’ll walk you through the exact planning process I use with my private clients to create calm, focused campaigns that lead to real results.

If your business is working but your marketing feels chaotic, I built this for you.
Let’s lighten the mental load — together.

You need to be there if...

You're a mom founder juggling a real business and a real life — and you're done pretending you have unlimited time for marketing
You're spending time creating content but can't tell if it's moving the needle
Your reach has dropped and you're questioning everything — including whether social media is worth your time at all
You want someone in your corner helping you think through YOUR situation — not handing you a template built for someone else's business
You're ready to make a few grounded decisions and stop carrying the weight of all the ones you haven't made yet

SAY LESS, I'M IN

You're showing up, creating, posting.

But you have no idea if it's working — and you don't have time to waste.

Everyone sold you a piece of the marketing puzzle. Nobody showed you what the picture is supposed to look like.

Summer is around the corner — and if you're a mom founder,
you already know what that means for your marketing time.

Let me guess